OWINGS MILLS, MD, Feb. 27, 2023 – Sister-owned brand nfuse introduces first of its kind Scalp Serum Collection combining essential magnesium and clinically proven active ingredients to target two critical health issues: Sleeplessness and hair loss.

The pandemic has been called a “near perfect hair loss event:” 1 in 4 people reported unusual hair loss post-Covid, and doctors seeing a major uptick in patients with hair shedding believe it’s tied to stress associated with coronavirus. At the same time, nearly 60% of all American report struggling to sleep in 2021 with 51% reporting use of sleep aids.

The Scalp Serum Collection is comprised of two products designed to address these significant health and quality of life issues:

• NightCap contains essential magnesium and melatonin to promote restful sleep, plus Procapil™, a patented peptide complex clinically proven to visibly reduce shedding and improve thickness of hair
• ReVIVE also contains essential magnesium and Procapil™ along with botanicals (Lindera Stynifolia Root Extract) to balance the scalp microbiome.

The non-irritating product line is formulated for all hair types, with recommended application at nighttime, then rinsed out the following morning.

"We are excited to introduce our Scalp Serum Collection to address two of the most common health issues affecting Americans today,” said Co-Founders, Ann Ahl and Emily Zollinger. “Our collection is the first to combine essential magnesium, clinically proven actives and natural botanical extracts to stimulate hair growth and promote sleep in one hair product.”

The Scalp Serum Collection launches as a DTC eCommerce exclusive via nfusemagnesium.com and Amazon, and will arrive at in retailers beginning in spring of 2023.

The broader line of nfuse magnesium-enriched personal care is available online as well as in retailers across the US, including Whole Foods Market, CVS, Natural Grocers and more.

About nfuse

nfuse was founded by sisters Emily and Ann, who were inspired by the health benefits of magnesium to help with stress relief, sleep, and relaxation and wanted to make it available to everyone via a daily personal care routine. nfuse’s collection of topical magnesium lotions and natural deodorants use only premium naturally derived ingredients, the best magnesium available, and are formulated for maximum efficacy and magnesium performance. All nfuse products are cruelty-free, vegan, and made in the USA. To learn more, visit https://nfusemagnesium.com.

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For media inquiries, reach out to Co-Founder Ann Ahl at ann@nfusemagnesium.com