Our story

nfuse was founded in 2015 by sisters Ann Ahl and Emily Zollinger in Stevenson, Maryland. It started at a family dinner. The conversation turned to magnesium, a mineral our family has known and valued for generations. We started taking it ourselves and loved how we felt, but pills and powders were one more thing to remember in already busy lives.

On a trip to South America, we learned that milk of magnesia was used as a deodorant. That sparked an idea: a natural deodorant that works and delivers magnesium at the same time. After years of research and testing, we launched nfuse deodorant.

Next came the skin, the body’s largest organ. Topical magnesium has a reputation for feeling sticky and stinging, so we spent years reformulating until we had a lotion with 225 mg of USP magnesium chloride in every pump that you look forward to using every day.

Patented transdermal magnesium

Our formulas are built on patented technology (U.S. Patent No. 10,117,894) designed to deliver magnesium through the skin and optimize absorption of this critical mineral. We pair pure magnesium, sourced from ocean water and underground brine lakes, with naturally derived ingredients that help it permeate the skin.

What we make

• Natural Magnesium Deodorants
  Aluminum-free roll-ons and clear gels that keep you fresh while delivering magnesium with every swipe.
• Magnesium Body Lotions
  Silky, fast-absorbing lotions with 225 mg of USP magnesium chloride in every pump, in Lavender, Eucalyptus and Unscented.
• The Sleep Collection
  Our Sleep Lotion and NightCap serum, made with magnesium, melatonin and lavender for your nightly wind-down.
• NightCap & ReVIVE Scalp Serums
  Magnesium-powered scalp serums with Procapil® for day and night, for a healthy scalp and fuller-looking hair.
• DentiCalm & DentiCalm Pro
  Roll-on pain relievers with magnesium and menthol for targeted relief of jaw pain from teeth grinding and clenching.

Our standards

Premium, naturally derived ingredients.

What we never use: aluminum, parabens, phthalates, sulfates, mineral oil or artificial fragrance.

Certified Women-Owned Business · Leaping Bunny certified cruelty-free · Vegan · Made in the USA

Where to find us

nfuse is available in over 3,000 stores nationwide, including Sprouts, Albertsons and Stop & Shop, and online at Amazon.

We’d love to hear how nfuse fits into your routine. Write to us anytime at nfuse@nfusemagnesium.com.