Ann and Emily: Sisters, Co-Founders and Co-CEOs

We are sisters who set out to create personal care products that do more. With deep experience in the sourcing and science of magnesium, we are driven by a passion to unlock the power of this essential mineral, often called “nature’s chill pill,” and deliver its benefits transdermally through everyday personal care routines.

Magnesium plays a critical role in reducing stress, soothing muscles, improving sleep, and supporting overall wellness. We believe everyone should have easy access to this vital nutrient. That’s why we have developed products that make it effortless—infusing magnesium into simple, effective personal care solutions you can use every day.

From our breakthrough deodorant to our magnesium-rich lotions to magnesium infused scalp serums to DentiCalm - the first and only OTC to provide relief from teeth grinding and clenching, we are committed to delivering the best of what magnesium has to offer. And we do it with only the safest, naturally healthy ingredients, so you can feel confident in what you’re putting on yourself and your family.

No harsh chemicals, no shortcuts—just magnesium-infused self-care that works, powered by the mineral your body needs.